10 Things To Check When Your Website Traffic Suddenly Drops

What if you wake up one day and see that your website ranking has dropped? Every website owner experiences this at some point.

This situation triggers panic, confusion, and a rush to comprehend it and fix the culprit ASAP to get the ranking back to where it was before the downtrend.

Many factors could contribute to the sudden drop in the website ranking. Here are such things to check.

Tracking Code

If you find anomalies, namely unreliable data, changes in analytics plug-ins, or site codes, it is highly likely to reflect directly on the analytical reporting. These anomalies can cause glitches. The tracking code is where all of this happens.

It is better to start by checking the tracking code of the website. First things first, check whether the proper installation of the tracking code.

You will find the tracking code at the tracking code section—find it at Admin → Tracking Info → Tracking Code. The stunts of the code would allow you to see whether the system/code works correctly and whether Google Analytics can read data.

If you find anything not right, troubleshoot it. You can find the help of it at Google’s

Analytics Help Centre.

Website Content

Quality content is a necessity to maintain the authoritativeness of the site. It has two aspects correlated to it.

First, the target audience would only visit the site regularly if the content is engaging enough. As these target audiences create the so-called traffic of the site, the decrease in it could be the low engagement ability of the content. It is a hard blow to your well-crafted SEO Ireland strategies.

Second, Google has previously rolled out updates like panda strives to keep off the low-quality content to appear on the search result. Google can push your website down in ranking because of the low-quality content.

The aftereffect of either of these would be the sudden nosedive of the website ranking.

Further, Google would impose a thin content penalty if it finds too many website pages with very little meaningful content. Having one information-rich store locator or necessary pages is better overall quality than having too many category pages with a few lines of meaningless content and a thin local landing.

Having more pages would also increase the chances of having duplicate content. Well, duplicate content is less likely to cause a drastic impact on the website ranking directly, but it confuses the Google crawlers, which eventually would cause linking the wrong page.

Google Algorithm Changes

The algorithm is susceptible to changes. There is nothing false when one says that the google algorithm changes every day apart from the significant changes that happen once in a long while.

The Google algorithm correlates with the vulnerability of the website ranking.

It leaves us with no choice but to keep pace with google algorithm changes to stay informed about developments in the SEO community. It will help you craft for-the-minute changes to make sure that you do not end up getting penalties.


Loss of links is the reason for the drop in the website ranking. Whether it is directing people back to your site to get helpful information or a way for new people to discover your site—backlinks play a vital role. Backlinks encourage people to visit your website. Google may have to drop your website from the SERP because of reliability or credibility issues resulting in reduced discoverability by the target audience, which justifies the drop in organic traffic.

Losing links insinuates the loss of a vote of confidence for your site. This way the google would interpret that your site is not authoritative or creditable anymore. Google would not list those pages among the search engine result pages. It would list only those sites that appear credible, authoritative, and relevant.

Majestic and Ahrefs can help you get a brief account of link loss. It will aid you in gaining it back!

Do whatever requires, whether it be contacting the sites that have removed your backlinks, no-follow backlinks, writing guest posts, and more. Your site would be back on gaining all loss traffic and resulting in the SERP in some time.

Broken Pages and Links

If you visit a website and end up being slammed by a 404 error, would you visit that website again? It keeps your potential customer coming back to the site. As per the experience of SEO company Ireland, bad user experience is one of the dominant reasons for losing the prospects from visiting the site, decreases in traffic and which eventually would end up as a drop in the ranking.

You can have clear ideas of whether it affects your website ranking by checking your backing profile.

Broken pages are pretty simple, but overlooking its possibility would cause the bounce rate. Bounce rate is a major red flag for Google. It would disregard the previously earned credibility of your website and would push the ranking down on the search engine result page.

It is not a big problem, do not stress over it much. You can get the lost traffic by fixing those broken pages or 301 redirects.

Site Redesign/Migration Issues

When the website owners decide to change the website, the last thing they have in mind is SEO. It is undeniable that when you migrate or redesign the site, the ranking drops because of certain unintentional optimization during the process. Only SEO audits can highlight this.

It could be the speed of your site, service interruptions, failed redirect implementations, loss of content or metadata, broken links, and images, loss of internal links, information architecture changes, google penalties, or more. Troubleshooting the diagnosed issue would help you get the ranking up substantially.

Google Penalties

No matter how experienced Every SEO expert is, they fear it. The sole goal of Google punishing your website if it is breaking the guidelines in any way is to optimise the quality of the search result. One of the most infamous Google Updates that affected the search result tremendously is the “Penguin”.

These manual penalties could owe to non-compliance reasons, black hat SEO strategies, duplicate content, broken external links, anchor text overuse, internal 404s, slow speeds, keyword-stuffing, the site being deceptive, unnatural links, and hacking.

Yes, you heard it right. If anyone hacks your website, Google immediately deindexes it from SERP. You can eliminate it by choosing your web hosting wisely.

The Recent Traffic Trend

The website gets a different volume of traffic from time to time, owing to an array of factors. The right way to approach sudden recent traffic – organic, referral, or paid, is to compare it with the market, including the impact on competitors’ website traffic. Market explorers seem to be a bit of an eye to assist you with knowing the market’s traffic.

There are most likely possibilities – whether the entire market is losing the traffic or you are unaware of the new competitors by having the top-notch SEO services Ireland around by your side. It may seem tricky to you because given the tremendous amount of websites on the internet in a single niche.

Position Tracking would let you monitor website visibility in a specific location for your target keywords. Losing the traffic recently because of the competitor makes sense as you can gain it again by optimising various aspects of your website, namely adding new content, SEO strategies, improving on-site SEO and more

Ignoring Mobile-First Indexing

48% of buyers use mobile to search, 69% of the potential purchasers searching products, 53% of the pay per click come from mobile devices. Ignoring the mobile-first indexing means a loss of it all.

As per Mobile-First Indexing Algorithm, Google ranks up the website with the mobile version of the site over the desktop. If you miss this, you are already way back in the race.

Website’s Technical Health

A technical error on a website aids in the loss of traffic. These errors cause restrictions in website smooth crawling by Google crawlers. Site Audit is the ultimate saviour. It would provide in-depth insight into crucial lapses influencing your rankings.

The fastest way to interpret these crawling errors is by checking the Index Coverage report for whether Google has reported any of them.

Do Not Panic

If you come across any sudden and unexpected drop in the ranking, look out for the potential reasons, use the process of elimination to find the real culprit and solve the problem.