Scaling Local SEO Leads by 320% for a Galway Cleaning Company
How RankRocket engineered a targeted local search strategy to help Keen Cleaning dominate the Galway map pack and capture high-intent commercial and end-of-tenancy cleaning inquiries. Despite a strong local reputation, they were struggling to capture high-margin leads online. We stepped in, restructured their digital presence, and delivered ready-to-book clients directly to their calendar.
50+
Monthly Organic Visitors
80+
Ranking Organic Keywords
+900%
Traffic Growth in 12 Months
Keen Cleaning provides expert residential, commercial, office, and end-of-tenancy cleaning services across Galway city and county.
Industry: Professional Cleaning Services
Location: Galway, Ireland
Services provided: Technical SEO, Content Architecture, Local Map Pack Dominance
Challenges
Keen Cleaning hired RankRocket to increase their digital footprint and drive direct inquiries for high-value services like commercial office cleaning and specialized end-of-tenancy deep cleans.
Despite providing exceptional service in Galway, they faced intense competition from established regional cleaning franchises in the search results. Their website lacked specific service pages for distinct offerings, meaning potential clients searching for exact services were not finding them. The challenge was clear: rebuild the site architecture and generate massive local relevance to completely outrank larger competitors in the West of Ireland.
Our Strategy
We built our search strategy by aligning technical SEO with strong local trust signals. Content was created to capture both commercial businesses and domestic homeowners exactly when they needed cleaning services.
Authority Stage
Targeting Stage
Local Capture Stage
Action Stage
Innovation Used
In order to outrank large regional cleaning franchises, we deployed a “Hyper-Local Content Silo” strategy. Rather than just targeting broad cleaning terms, we built localized landing pages that directly addressed the specific needs of Galway businesses and landlords.
To convert users at the decision stage, we implemented optimized Schema markup for Local Businesses and Professional Services. This helped secure highly visible featured snippets and star ratings directly in the Google search results, drastically improving organic click-through rates.
The results
