Scaling Local SEO Leads by 250% for a Commercial Cleaning Company
How RankRocket engineered a targeted local search strategy to help Clean Master dominate the Kilkenny map pack and capture high-intent commercial and domestic cleaning inquiries. Despite an impeccable real world reputation with over 200 5-star reviews, they were struggling to capture leads online. We stepped in, built massive local relevance, and delivered ready-to-book clients directly to their business.
317+
Monthly Organic Visitors
115+
Ranking Organic Keywords
+600%
Year-Over-Year Traffic Growth
Clean Master is a top-rated cleaning company in Kilkenny, Ireland, offering expert residential, commercial, office, and upholstery cleaning services.
Industry: Professional Cleaning Services
Location: Kilkenny, Ireland
Services provided: Technical SEO, Content Architecture, Local Map Pack Dominance
Challenges
Clean Master hired RankRocket to increase their digital footprint and drive direct inquiries for high-value services like commercial office cleaning and deep carpet cleaning.
Despite being a highly reviewed business in Kilkenny, they faced intense competition from national cleaning franchises in search results. Their website lacked specific service pages for distinct offerings, meaning potential clients searching for exact services in Kilkenny were not finding them. The challenge was clear: restructure the site architecture and build massive local relevance to completely outrank established chains.
Our Strategy
We built our search strategy by aligning technical SEO with strong local trust signals. Content was created to capture both commercial businesses and domestic homeowners exactly when they needed cleaning services.
Authority Stage
Targeting Stage
Local Capture Stage
Action Stage
Innovation Used
In order to outrank large national cleaning franchises, we deployed a “Hyper-Local Content Silo” strategy. Rather than just targeting broad cleaning terms, we built localized landing pages that directly addressed the specific needs of Kilkenny businesses and homeowners.
To convert users at the decision stage, we implemented optimized Schema markup for Local Businesses and Professional Services. This helped secure highly visible featured snippets and star ratings directly in the Google search results, drastically improving organic click-through rates.
The results
