National Driving School


Incrase In Revenue In 12 Months


Increase In Organic Traffic


Keywords On Page 1 Of Google In 12 Months


Our client, National Driving School, is a leading name in the driving school scenario in Ireland. The brand delivers bespoke driving lessons across Dublin and around. Founded by an individual named Kevin Horgan in 1992, National Driving School has been recognized as one of the top 4 driving schools in Dublin. After several years of expertise in the given industry, National Driving School has become a reputed name in the area.

The online presence of the company was quite obsolete. It featured an outdated website. Therefore, it required a complete revamp to draw the attention of more potential customers from areas around. While most companies tend to invest huge amounts of money into paid methods of customer acquisition, the client identified a major opportunity in organic acquisition with the help of SEO. With our assistance, the brand was capable of excelling the same.

The Challenge

As our clients approached us, they had a poor online presence for generating ample sales. The website was outdated and SEO efforts were poorly implemented throughout. However, National Driving School understood the fact that SEO had immense potential for their website.

Key problems:

Outdated website
Poor SEO
Inconsistent backlinking
Definite strategy for specific social media channels
Outdated content
Absence of on-page strategies

Our Approach

A major concern for us with National Driving School was that the website was performing too poorly with a higher bounce rate. We needed to put in ample recommendations for encouraging visitors to visit the website and spend more time on its comprehensive range of services. Some of the improvements we included in the approach were:

Adding fresh content
Revamping the overall website design
Optimizing blog content and adding new blog content
Effective back-link building
Creation of on-page strategies and competitor analysis
Implementation of schema markup

After dealing with all the major website-related issues, we moved on with the optimization techniques for improving the ranking of the website. By analysing in-depth data and search volumes from the client’s direct competitors, we came up with comprehensive recommendations on the optimization of the entire website. It included improving website’s content, blog content, backlink building strategies, and the overall website design.

Once the website has been optimized, we focused on back-linking strategies for improving the site’s ranking and website traffic organically. With effective strategies for implementing schema markup, we were capable of helping search engines in better understanding the information on the website of the client. It helped in delivering richer results.

We also worked upon the content of the website. In addition to the home page and landing pages, we optimized the content for the blog section as well.


With our dedicated SEO efforts and backlink building strategies, our expert team was successful in bringing the client on the first page of Google –from its ranking on 3rd and 4th pages. Due to our constant efforts in website improvement, we observed a rapid growth in organic traffic to the website of our client. The metric continued growing even when the COVID-19 pandemic hit last year.


Key Takeaways

In the given case study, the results are indicative of the efforts put in. At RankRocket, we are committed to improving the ranking of our clients on the online platform. We strongly believe in establishing long-term, reliable relationships with our clients. When you partner with a reliable company like us, you can be assured of proven results in a cost-effective manner.

We do not believe in fixating our clients with some contracts. Therefore, we come up with the most viable strategy and approaches for our clients that work effectively on a monthly basis. Thus, we are capable of leveraging lucrative strategies while scaling according to the needs of the clients.

Let’s Get Your SEO Campaign Up & Running!


Expand your business with our offshore resources